Restaurants website design in Miami

Restaurants in Miami: the local picture

Miami is the commercial gateway between the US and Latin America, and that shapes almost everything about how business is done here. A large share of companies operate bilingually or serve markets across the Caribbean and South America, which makes Spanish-language content a routine commercial requirement rather than an add-on.

The economy runs on international trade and logistics through the port, real estate, tourism and hospitality, healthcare, and a technology and finance sector that has grown substantially with recent relocations. The real-estate market in particular is heavily international, with buyers purchasing remotely from other countries — a familiar pattern for anyone who has built for the Indian diaspora market.

Tourism and hospitality are review-driven and booking-led, competing internationally. India is nine and a half hours ahead of Eastern time. Miami's business culture is relationship-oriented and comfortable with cross-border working, which lowers the barrier for an offshore vendor considerably — a company here is likely already coordinating across countries and time zones as a matter of routine. Bilingual capability is the single most useful thing to be explicit about for consumer-facing work in this market.

We work with restaurants businesses across Miami — from Brickell, Wynwood, Coral Gables, South Beach, Coconut Grove to Doral.

• Website design & development in Brickell, Miami
• Website design & development in Wynwood, Miami
• Website design & development in Coral Gables, Miami
• Website design & development in South Beach, Miami
• Website design & development in Coconut Grove, Miami
• Website design & development in Doral, Miami

What restaurants websites have to get right

The overwhelming majority of restaurant website traffic wants one of four things: the menu, the timings, the location, or a table. Everything else is decoration. The most common failure in this category is publishing the menu as a PDF or, worse, as an image — both are invisible to search and painful on a phone, and the menu is the single most-requested page on the site.

An HTML menu with real dish names and prices is what lets you rank for the dish searches that bring in new customers, and it is trivial to keep current compared to re-exporting a design file. Timings need to be accurate and to handle the exceptions — different weekend hours, kitchen close versus venue close, festival closures — because a customer who arrives at a closed restaurant leaves a review about it. Reservations should work in one flow without an account; if you use a third-party booking system, it still needs to not break the page on mobile. For anywhere that does delivery, the aggregator links belong high on the page, though it is worth making direct ordering at least as easy given what the aggregators take. Restaurant, Menu and OpeningHours structured data are what get you the rich result, and most competitors do not bother.

• Competing with aggregators for direct orders
• Keeping menus updated across outlets
• Driving repeat customers